scope of digital marketing



Let the first talk about what is digital marketing? why you should learn digital marketing? where you can learn digital marketing? the best institutes to learn digital marketing? how can we earn from it?

there is the good scope of digital marketing in India.


Digital marketing is a marketing method where you can promote products online. In digital marketing, we promote products to customers who are using the internet.

If we go back to history, the mode of advertising is Radio then it changes to television or banners.

if you see now, it totally shifts to going digital.

There are a number of ways can use to benefit there marketing efforts.

users who have internet can access Facebook, Instagram, Youtube, forums, community.

Users with the internet can access digital mediums such as Facebook, Instagram, youtube, forums, community.

According to the survey conducted by Hootsuite, internet users doubled in 2018.

digital marketing report

the global use of social media users increased by 18% THROUGH THE WORLDWIDE.

social media

Digital advertisement budget is increased as compared to traditional advertising or I can say old advertising method.

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digital marketing growth in India?

The digital marketing industry is bang rising. There is plenty of digital marketing job opportunities in India. Many new compaines are coming and youngsters starting their own startup.

digital marketing growth in india
source: Google Trends

According to the above report by Google Trends. As you see there digital marketing from the 2008 year kept on rising.

you can start your career in digital marketing. Digital marketing is a growing sector where there are plenty of job opportunities keep on coming why can you start now.

“if you don’t start now, you can’t ever.”


Is digital marketing a good career in India??

As per the above report, internet usage gets more doubled in the coming years.

It is believed that in 2024, there will be around 850 million internet users in India alone.

The rapid growth of internet users that the companies and businesses want to promote their products online through the digital marketing channels.

As we said you in the earlier report that digital marketing is a growing sector where there are many job opportunities.

Digital marketing is a good career where you can start from very beginning.

if you are really interested in digital marketing then without wasting any time learn from experts.Its all about learning and implementing new things.

let’s now talk about digital marketing salary for freshers

The salary of the digital marketer depends upon the skills and experience.

if you are Digital marketing executive then Rs 1,50,000 to 2,00,000 per annum.

the salary of  Digital Marketing Specialist is Rs 2,50,000 to 3,00,000 per annum

the salary of Digital Marketing Analyst is Rs4,00,000 to 5,00,000 per annum

and if you’re a professional Digital Marketing Head then Rs 6,00,000 per annum

how great is it??

you can also start either do job or

Do freelancing work on and

or you can also start your own marketing agency.

you can earn lots of income through Affiliate marketing or paid ad i.e, Google Adsense.


skills required for digital marketing?

1.Search engine optimization-

Search engine optimization means organic traffic that comes to your website through the keywords which you have used in your website. organic traffic means which any paid advertisement.

2.Search engine marketing-

Search engine marketing is a form of marketing that involves the promotion of the website by increasing there visibility in the search result pages by paid advertising.

3.Content marketing-

content marketing is marketing that involves the creation and sharing of online material { such as videos, blogs, and social media posts}

content marketing on building a strong relationship with your audiences by giving them high-quality content.

Serve high-quality content to your audiences on the regular basis.

We provide social media marketing, search engine optimization, and content writing services

4.Social media marketing-

Social media marketing is a technique which is used to creating and sharing high-quality content on social media networks.

According to social media examiner report, 97% of small businesses attract customers. social media marketing is a great way to grow your business online.

6.Content writing-

You can choose your niche in which you write posts without any which you first your topic of writing.

Then do some research online after that write content. Share with your friends, family.

Take views from friends and family members.

after that, you can start a blog and provide content. After some experience, you can provide professional content to the websites.

5.Social media optimization-

The last step involved in the field of digital marketing.

As per the Wikipedia, social media optimization is the use of the number of outlets and communities to generate publicity to increase the awareness of a product or service, brand or event.


where we can learn digital marketing?

if you want to learn digital marketing you can learn from home or you also learn from youtube some of them really giving excellent content on digital marketing like tryootech or you can go and join the Institute for digital marketing.

There are some institutes which are offering both online as well as offline training to digital marketing.

There are online training persons which I know there are offering good coaching to students at reasonable prices. So let’s now talk who are those which provide coaching online.

1.Deepak Kanakaraju

Deepak is a digital marketing consultant from Bangalore. He is also an Author, speaker, trainer in the field of digital marketing and also runs a blog about digital marketing tips at

Deepak is really passionate about digital marketing. He also has the facebook group and also a Youtube channel.

you can contact him via email at [email protected]

2.Sorav Jain

Sorav jain is an entrepreneur, digital marketer, and social media expert, consultant, trainer, author, the speaker with qualified masters in International Marketing management.

He runs a digital marketing agency (echoVME) based out of Chennai. Sorav believes “digital marketing is all about practise”.

He is offering a free digital marketing course.

you can buy a free digital marketing course from here.

best institutes of digital marketing in India

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  1. Digital Vidya

Digital Vidya is a company built for digital marketing training. It was founded in 2009 by Pradeep Chopra and Kapil nakra.

Digital Vidya has done more than 250 training programs with more than 6,000 participants so far.

They have partnered with many leading companies like eBay, reliance and much more.

Digital Vidya gives 12 different certificates like google adwords, google analytics, facebook, HubSpot.

it gives online training as well as offline training and it has more than 15 lead trainers and 7 guest trainers. All the trainers are experts in their subject.


NIIT is a very well known training institute in India. It was one of the first institutes to launch a comprehensive digital marketing training program in India in 2012.

They have partnered with the Digital Marketing Institute from Ireland for the content and course materials. You will be getting the certification from digital marketing institute.

NIIT Coaching videos offered offline. You have to be present at one of the training centers. There are more than one hundred NIIT learning centers in over 30 cities in India.

NIIT doesn’t specialise in digital marketing and offering training in a lot of other subjects as well. if you have a good experience at NIIT before or your friend take coaching then you can join.

There are some of the drawbacks think before join or there is not another institute to join.


Lapaas is the digital marketing institute in Bawana Road Delhi. they have currently one institute situated in Delhi only.

the lapaas institute was running by Sahil Khanna. He runs an institute and also has the youtube channel.

His vision is not only to share his digital marketing knowledge with students through offline classes but also help them in mastering the same.

lapaas offers 3 month offline digital marketing courses. In digital marketing, they have 23 modules.

Digital marketing course is designed according to industry standards.

#BONUS TIP: how to start a blog and earn $4000 a month

how to earn with digital marketing skill??


You can do freelancing on some websites like, and provide services to individuals and charge from there also.

Join the company after doing digital marketing courses.

Also, do the internship after doing course any company. you can find internships which are matching to your skills on

the future of digital marketing is bright so without wasting your time on social media learn this skills and earn a living of it.

I hope you like the post on the scope of digital marketing in India.

Thanks for reading this post.

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About the author



I'm Sahil Sharma professional blogger, the digital marketer. I want to help people to achieve their goals.

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